01. Digital products as an unwavering entanglement between copy, art direction, design, and coding
Web applications are complex entangled layered systems; the design of your database will have a direct impact on the interface design as well as the responsiveness of a website which may lead to a typography choice. It is why we promote a fluid horizontal workflow wherein each individual has a global vision of the process. From semiotic to wireframing, branding to prototyping, custom typography to front-end engineering, we guarantee the delivery of the most engaging experiences.
02. To provide sustainable and algorithm-proof strategies for long-term results
In order to find the optimal solution, built to scale, performance, and longevity we are constantly testing and evolving the interface with iterative processes, in real time. Our capabilities include responsive development, web and native applications, commerce, front-end engineering, testing, technical consulting, pattern library development.
03. Rich content & Copywriting are key investments
Every brand must think in terms of a publisher in order to develop a unique and compelling strategy with regards to content. Not limited to text but more widely to any online material, graphic images, reviews, blogs, sponsorship etc. Creating the content, localisation, delivery, and governance will define the whole editorial content development process. These groups of signs need to be organized by each entity , their (ies,) attributes, and interrelationships, referring to the database, clean outlines and experimental search engines optimize (ation) patterns such as structured data and semantic interoperability. Our range of capabilities include copywriting, translation / localisation, photography, video and editing.
04. Unwavering entranglement between contents, art direction, design, and coding requires a fluid horizontal workflow
Web applications are complex entangled layered system; your database design will have a direct impact on art direction as well as the responsiveness of a website might drive a typography choice. That’s why we promote methodologies wherein each individual has a global vision of the process. From semiotic to wireframing, branding to prototyping, custom typography to front-end engineering the main is in the details.
05. Extract relevant direction from the data analysis
Analytics tools will help visualize customer behaviour in real-time whilst analysis processes will guide you in taking the right actions. We manage technology which exponentially increases the process of deduction, definition of sets, interrelationships, parallels, abductive reasoning, iterative testing and representation. We build graphic representations of these processes to achieve results that help the understanding and communication.
06. Social media as a meta-discourse
Social media has changed the way people live. Online or off we resort to social media for almost all aspects in our daily lives. and turned any stories in something participatory. Aside from the main branded discourse taking place on channels such as Twitter or Facebook, you can listen and interact with the most engaged people in your audience, get feedback about how they sense, talk and share your image.
07. Off-site and collateral materials
Aside from our digital practice, we have extensive experience in traditional media and possess a true passion for typography, books and all print material and thrive to reach a balance between print and digital media.